“Experimentation in AI technologies is increasingly at the forefront of traditional retailers’ strategies to improve convenience for shoppers and increase in-store footfall,” says Chief Solutions Officer of Cortexica, a world-leading expert in visual AI solutions. “We fully expect to see this as the norm in the near future.”

 

In addition to enabling online shopping, the app features a tool for sharing the experience on the social media, encouraging users to take and submit photos of the hologram models.