According to Gartner, by 2021, early adopters’ brands that redesign their websites to support visual and voice search will increase digital commerce revenue by 30%.

Source: Gartner, Predict 2018: Brand Relevance Under Fire, Automation on the Rise, 14 November 2017

What are the benefits of Visual Search

Enhance customer experience

  • Build customer loyalty
  • Reduce basket abandonment

Increase your sales

  • Provide an omni-channel experience
  • Turn out of stock items into sales

Improve product discovery

  • Increase own brand sales
  • Enhance engagement and basket size

Improve conversions

  • Provide intuitive recommendations
  • Open new sales channels 

How it works

Visual search for your e-commerce website or mobile app adds a new dimension and simplifies the customer journey, it works by comparing the pixels in an image to identify and return results that are similar or an exact match to the initial image.

Visual search allows customers to search, discover and shop even more products based on a single image. Removing frustrating keyword searches such as ‘vintage red dress’, which return thousands of results.

Users can now upload an image and are automatically shown similar items from one or multiple retailers inventories. No more tedious scrolling!

See it in action

Existing clients are currently using our technology for

Wild Product Search

No, it’s not a wild animal, this will allow your customers to take a photo from a mobile device or social media and find a similar, or the exact product from your inventory.

Multi Product Discovery

From a single photo or existing product, customers can be shown the entire look to purchase from your store. Find the skirt, top, coat, boots and handbag all at once.

Similar Items

Allow your customers to go on a journey of discovery. You can display similar items on all your products page, be it from the same product range or similar items from other categories that would match.

Out of Stock

Never miss a sale with items that are out of stock – The shopping journey shouldn’t end there. Instead recommend similar items for your customers to shop and purchase.

Offline to Online Ordering

Turning images into orders. Customers can take a photo from a magazine or catalogue and have the exact product pop-up on their phone, then with a ‘one click’ to order your customer could have it delivered to their door.


Does your customer have images, unrelated to clothing, that they like the pattern of, or where the colour is exactly what they are looking for? Our technology allows customers to send these images and pull back your products that match or are similar, in their desired category.

Shoppable Video

Looking for something completely different? Want to be able to get your customers to shop straight from video or live feed from a customer’s phone? Talk to us about your requirements and we will make it happen.

If you have another use case for our image search, talk to us about how we could configure this for you.

Contact us

How long will it take to set up Visual Search?

It’s a very simple installation, you can send us a file or link us to your affiliate feed. We will process this within hours and your IT team can then add a simple API call to your mobile app or e-commerce website. It’s that easy! We will even advise on how and where to install this within your website to maximise your investment.

What do I get for my money?

You get to use our image search features anywhere on your website or mobile app without any hidden charges. We believe you should get maximum benefit from the technology in any features you see fit.

Can I afford it?

Yes, you can! We have spent a lot of time taking our AI technology and improving the compute efficiency, whilst maintaining high accuracy and speeds, making it more affordable than in previous years.  If you are interested in learning about our technology, browse our research, papers and blogs or email us at

Retail Testimonials

“Since introducing the Cortexica visual search technology in our app, we have seen customers really engage with the Find Similar tool and use it to easily find their way to other products of interest. Customer feedback has been overwhelmingly positive.”

Sienne VeitDirector, Online Products, John Lewis

“The success of the FindSimilar trial at Brent Cross demonstrates Hammerson’s leadership in retail innovation. Incorporating digital technology into our shopping centres is a key part of our brand experience strategy and this is a great example of our approach in action.”

David AtkinsChief Executive, Hammerson

“When our customers see a look that they like on friends or on a celebrity, they can directly shop for corresponding products from and buy them without a lengthy search.”

Kent AndersonPresident, Macy’s

“Our own research shows that on an average shopping journey customer use a combination of offline and online shopping channels, and initiatives such as FindSimilar are designed to further blur the lines between the two, providing a convenient and engaging shopping experience.”

David AtkinsChief Executive, Hammerson

Cortexica wins BT Infinity Award for AI Innovations in Digital Retail


Case Studies

Style Seeker


“An innovative new app is changing the future of shopping forever…” Hammerson launches Style Seeker, the new visual search tool that is revolutionising the shopping centre experience.

Brent Cross Style Seeker Ad


Find your look in minutes with Hammerson’s new Style Seeker feature, powered by Cortexica. Download your nearest centres’ PLUS app now and revolutionise the way you shop.

Cortexica win BT Infinity Award for Digital Retail

Telegraph Business Club

The Telegraph Business Club has chosen Cortexica to feature in video series about cutting edge companies with unique stories to tell. Including interviews with customers, partners and insights into what’s next.

Get in touch

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