According to Gartner, by 2021, early adopters’ brands that redesign their websites to support visual and voice search will increase digital commerce revenue by 30%.

Source: Gartner, Predict 2018: Brand Relevance Under Fire, Automation on the Rise, 14 November 2017

The benefits of Visual Search

Enhance customer experience

  • Build customer loyalty
  • Reduce basket abandonment

Increase your sales

  • Reduce path to purchase
  • Remove sales barriers

Improve product discovery

  • Amplify engagement 
  • Increase basket size

Improve conversions

  • Intuitive recommendations
  • Open new sales channels 

Retailers use our Visual Search for:

Find Similar

Find Similar

Take a photo from a mobile device or social media and find a similar, or the exact product from a retailer’s inventory.

Shop The Look

From a single photo or product, customers can be shown the entire look to purchase. Find the skirt, top, coat, boots and handbag all at once.

Similar search results - visual search

Similar Items

Display similar items on all your products page, be they from the same product range or matching items from other categories.

Out of stock - visual search

Out of Stock

The shopping journey shouldn’t end there. Instead recommend visually similar items for your customers to shop.

Offline to online ordering - visual search

Offline to Online Ordering

Customers can take a photo from a magazine or catalogue and have the exact product pop-up on their phone, then with a ‘one click’ to order your customer could have it delivered to their door.


Like the colour but hate the shape? Our technology allows customers to send these images and pull back your products that match or are similar, in any selected category.

Shoppable Video

Want your customers to shop straight from video or live feed from a customer’s phone? Talk to us about your requirements and we will make it happen.

Ready to try visual search? talk to us about how we can configure this for you

Contact us

Visual Search simplifies the customer journey

Upload an image to see similar or exact match items from a retailers inventory & eliminate the guess work of keyword searches.

See it in action

Retail Testimonials

Since introducing the Cortexica visual search technology in our app, we have seen customers really engage with the Find Similar tool and use it to easily find their way to other products of interest. Customer feedback has been overwhelmingly positive.

Sienne VeitDirector, Online Products, John Lewis

The success of the FindSimilar trial at Brent Cross demonstrates Hammerson’s leadership in retail innovation. Incorporating digital technology into our shopping centres is a key part of our brand experience strategy and this is a great example of our approach in action.

David AtkinsChief Executive, Hammerson

When our customers see a look that they like on friends or on a celebrity, they can directly shop for corresponding products from and buy them without a lengthy search.

Kent AndersonPresident, Macy’s

Our own research shows that on an average shopping journey customer use a combination of offline and online shopping channels, and initiatives such as FindSimilar are designed to further blur the lines between the two, providing a convenient and engaging shopping experience.

David AtkinsChief Executive, Hammerson

Case Studies

Style Seeker


“An innovative new app is changing the future of shopping forever…” Hammerson launches Style Seeker, the new visual search tool that is revolutionising the shopping centre experience.

Brent Cross Style Seeker Ad


Find your look in minutes with Hammerson’s new Style Seeker feature, powered by Cortexica. Download your nearest centre’s PLUS app now and revolutionise the way you shop.

Cortexica win BT Infinity Award for Digital Retail

Telegraph Business Club

The Telegraph Business Club has chosen Cortexica to feature in video series about cutting-edge companies with unique stories to tell, including interviews with customers, partners and insights into what’s next.

How long will it take to set up Visual Search?

It’s a very simple installation, you can send us a file or link us to your affiliate feed. We will process this within hours and your IT team can then add a simple API call to your mobile app or e-commerce website. It’s that easy! We will even advise on how and where to install this within your website to maximise your investment.
You get to use our image search features anywhere on your website or mobile app without any hidden charges.

Cortexica wins BT Infinity Award for AI Innovations in Digital Retail


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