Visual search for retail e-commerce
Enhancing the shopping experience
The benefits of Visual Search
- Build customer loyalty
- Reduce basket abandonment
Increase your sales
- Reduce path to purchase
- Remove sales barriers
Improve product discovery
- Amplify engagement
- Increase basket size
- Intuitive recommendations
- Open new sales channels
Retailers use our Visual Search for:
Take a photo from a mobile device or social media and find a similar, or the exact product from a retailer’s inventory.
Shop The Look
From a single photo or product, customers can be shown the entire look to purchase. Find the skirt, top, coat, boots and handbag all at once.
Display similar items on all your products page, be they from the same product range or matching items from other categories.
Out of Stock
The shopping journey shouldn’t end there. Instead recommend visually similar items for your customers to shop.
Offline to Online Ordering
Customers can take a photo from a magazine or catalogue and have the exact product pop-up on their phone, then with a ‘one click’ to order your customer could have it delivered to their door.
Like the colour but hate the shape? Our technology allows customers to send these images and pull back your products that match or are similar, in any selected category.
Want your customers to shop straight from video or live feed from a customer’s phone? Talk to us about your requirements and we will make it happen.
“Since introducing the Cortexica visual search technology in our app, we have seen customers really engage with the Find Similar tool and use it to easily find their way to other products of interest. Customer feedback has been overwhelmingly positive.”Sienne VeitDirector, Online Products, John Lewis
“The success of the FindSimilar trial at Brent Cross demonstrates Hammerson’s leadership in retail innovation. Incorporating digital technology into our shopping centres is a key part of our brand experience strategy and this is a great example of our approach in action.”David AtkinsChief Executive, Hammerson
“When our customers see a look that they like on friends or on a celebrity, they can directly shop for corresponding products from macys.com and buy them without a lengthy search.”Kent AndersonPresident, Macy’s
“Our own research shows that on an average shopping journey customer use a combination of offline and online shopping channels, and initiatives such as FindSimilar are designed to further blur the lines between the two, providing a convenient and engaging shopping experience.”David AtkinsChief Executive, Hammerson