Increasingly, consumers are shifting from text-driven to image-driven content.
… visual search is a technology about to disrupt the way consumers discover products and content online.
The popularity of online retail is growing at pace, but how can etailers ensure the shopping experience lives up to a bricks-and-mortar store? – Alastair Harvey
John Lewis, the first UK retailer to install this technology, said 90 per cent of customers during the trial said the ‘Find Similar’ feature was useful.
John Lewis has added the ‘Find Similar’ clothing style discovery button to all of the fashion product pages on its iPad shopping app.
John Lewis has partnered with tech firm Cortexica on a search tool that allows shoppers to find similar products on its website.
Things are looking good for the future of searching the web.
The next frontier for online search won’t involve typing, or even saying, anything, according to Iain McCready. Instead, he says, the world should wake up to the era of “visual search”.