Cortexica’s Key Technologies Explained

In order to provide the best solution for a specific problem, Cortexica runs a number of its advanced systems in parallel

Artificial Intelligence

The theory and development of computer systems able to perform tasks normally requiring human intelligence, such as visual perception and recognition of shapes in Computer Vision, speech recognition and decision-making.

Computer Vision

Computer Vision is concerned with the automatic extraction from a single image or video, using human perceptual filters, such as colour, pattern, shape and texture.

Machine Learning

The capacity of a computer to learn from experience, i.e. to modify its processing on the basis of newly acquired information.

Deep Learning

A branch of Machine Learning based on a set of algorithms.

Image Recognition

The process of identifying and detecting a specific object or  feature in a digital image or video.

Image/Visual Search

The ability to search immediately using an image, against a database or inventory of images, finding an exact match or perceptually similar elements – without the need for text or data.

Examples of Cortexica’s Solutions for Business

To Reduce Operational Costs

Example A: Online

Challenge
Reduce operational time and costs for an online company with a large image database for publication.

Action
An end-to-end solution that utilises both the ability and flexibility of our Deep Learning to identify multiple objects in an image and apply a client’s own tags to the characteristics.

Result
The fully automated process removed human error and delivered a fully tagged image to a desktop interface within 300ms.

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Automatic Custom Tagging of Images

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Classification of Image Content

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Digital Library Management

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Analytics of Visual Elements

To Improve Business KPIs

Example B: Online & Offline

Challenge
To enhance an Omni-Channel presence.

Action
Leverage the insight and analytics of Big Data gained from online and in-store.

Result
A solution that provides greater insight into customers interaction with the digital elements of your business, with intuitive visual search applications and analytics to assist in forecasting.

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Digitisation

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UX/UI

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Personalisation

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E-Commerce

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Stores

The Tool Kit

Platform as a Service (PaaS)

Designed to reduce operational time and costs, and provide seamless functions.

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Auto Image Tagging

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Analytics

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Auto Classification

Look Builder

Professional
Services

With a team of experts covering all key sectors we are able to work on one off projects custom made for our clients needs.

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Advanced Research Projects

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Engineering Development

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Technical Consultation

Software as a Service (SaaS)

Designed to increase revenues, customer experience and operational efficiencies.

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M-Commerce & E-Commerce APIs

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In-Store

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Product Discover

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Smart Search Box

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Visual Search for Video

 Retail

 Manufacturing

Consulting

FMCG

“This was the first time John Lewis Partnership had contracted an external supplier to provide an API for integration into its iPad app. We have found working with Cortexica very professional and of added benefit on many fronts, including technical capability, support responsiveness and willingness to work with us on delivering the best customer experience possible.”

Robert Reynolds
iPhone App Product Owner – John Lewis

“When our customers see a look that they like on friends or on a celebrity, they can directly shop for corresponding products from macys.com and buy them without a lengthy search”

Kent Anderson
President – Macys

“We are constantly looking for new technological approaches and innovative solutions in order to support our more than 13.5 million customers”

Carsten Ernst
Product Manager IOS – Zalando

“Since introducing the Cortexica visual search technology in our iPad app, we have seen customers really engage with the Find Similar tool and use it to easily find their way to other products of interest. Customer feedback has been overwhelmingly positive”

Sienne Veit
Director, Online Product, John Lewis