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We have built a visual recognition system that can identify and track a brand from static or moving images (e.g. video) frame-by-frame. And because our technology mimics the human visual system, including focus-of-attention, perception of recognition can also be given. Event coverage and beyond Multiple brands can be tracked across any broadcast television channels, web video channels or press during a sponsored event. Monitoring sponsored events as well as monitoring programme content (e.g. national and local news coverage) looking for logos and brands that appear, we are able to provide full event coverage; yet we can also monitor before and after the event for snippets of coverage that might include your brands or logos. Real-life weighted equivalent spend Combining quantitative sighting data with audience viewing figures (e.g. BARB data) then adjusting this data in alignment with our image-up C-impact™ scoring we are able to provide a unique real-life weighted equivalent spend to the value of the sponsorship! We can also track product placement to the same frame-by-frame accuracy... |
BrandTrak™ provides objective, empirical and quantitative data measurement of brand recognition within video. For the first time, brand managers, media analysts and market researchers can access an industry standard analysis and report on their brand performance. |
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