Cortexica - Solutions for Brands

Imagine being able to accurately track a brand across any medium; then have a matrix of statistical data of sighting, as well as a perceptual metrics provided continuously in real-time

Visual recognition system
We have built a visual recognition system that can identify and track a brand from static or moving images (e.g. video) in real-time; continuously. And because our technology mimics the human visual system, including focus-of-attention, perception of recognition can also be given.

The new baseline, the new currency
We have redefined the baseline for tracking brands in media; and thus, we have effectively created a new brand tracking currency.

Think of a brand you might wish to track across any broadcast television channels. We can monitor brands in paid-for advertising, as well as monitor within the programme content (e.g. soap operas, current affairs, etc.) looking for logos and brands that appear, for example in sports coverage on the BBC.

Tracking product placement
We also accurately track product placement to a frame-by-frame level, offering real-time reports and analysis in combination with audience viewing figures, such as BARB data.

Introducing BrandTrak
BrandTrak™ provides objective, empirical and quantitative data measurement of brand recognition within video.

For the first time, brand managers, media analysts and market researchers can access an industry standard analysis and report on domestic brand own “sightings” as well as competitive brands on a 24/7 basis.